Case Study: Cracker Jill grand slams on opening day
PepsiCo Foods introduces Cracker Jill on MLB opening Day.
Objective: B2C initiative to improve brand sentiment, capitalize on key day, and drive impact initiatives.
Role:
Content Strategist - Partnered with brand marketing teams to design the CTA activation, storyline, and distribution strategy (including executive messaging) for Frito-Lay digital channels.
Objective: B2C initiative to improve brand sentiment, capitalize on key day, and drive impact initiatives.
Role:
Content Strategist - Partnered with brand marketing teams to design the CTA activation, storyline, and distribution strategy (including executive messaging) for Frito-Lay digital channels.
